The Honour Society specializes in collegiate licensed headwear and accessories. For this project, I created the 2016 print materials, identity and custom product designs. The previous catalog was unclear with no visual hierarchy and did not utilize the images to the full potential. I redesigned the catalog to preserve the aesthetic of the brand while updating the page layouts and other elements to allow clarity on the spreads.

The goal was to create appealing spreads that put the product and the company in the best light possible. They also were designed to attract new customers and to keep our existing customers returning. This design series marked the first year that the catalog followed brand standards to match the rest of the brand collateral.

The Honour Society
Print / Layout / Brand Identity / Art Direction