chicka-d Kids

chicka-d kids Catalog design Sarah Overton
chicka-d kids Catalog design Sarah Overton
chicka-d kids label design Sarah Overton
chicka-d kids label design Sarah Overton

DETAILS

In 2017, the apparel brand chicka-d decided to create a separate lifestyle brand for the youth market. They wanted the brand to reflect the chicka-d woman while still appealing to the kids market.

I designed the branding collateral for chicka-d kids including the logo, hangtags, packaging, lookbook and custom apparel graphics. I also styled and produced the photoshoot which features some awesome kids sporting the new wares. Lookbook Photography by David Heisler.

Client 
chicka-d Kids
Date 
2017
Skills 
Print / Catalog Layout / Art Direction / Brand Identity