In 2017, the apparel brand chicka-d decided to create a separate lifestyle brand for the youth market. They wanted the brand to reflect the chicka-d woman while still appealing to the kids market.
I designed the branding collateral for chicka-d kids including the logo, hangtags, packaging, lookbook and custom apparel graphics. I also styled and produced the photoshoot which features some awesome kids sporting the new wares. Lookbook Photography by David Heisler.