This wholesale apparel company specializes in collegiate licensed products for women. chicka-d has been creating women’s clothing for over nine years. Every year they release a fashion line which requires new graphics, apparel styles, lookbooks, and much more. This is my second chicka-d line to work on and lead the design team. Over the
Over the years, chicka-d’s NCAA Licenses has increased to nearly 100 different universities. The goal of the 2017 line was to simplify the complexity of multiple licenses while taking a fun and fresh approach. The overall line was inspired by feminine touches with an ode to retro times. The lookbook was the core aspect of this project. I styled and produced the shoot which features some fantastic ladies rocking the looks. Lookbook Photography by David Heisler.